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Gibson Unveils World’s Most Valuable Guitar

Gibson Brands have unveiled, last Friday 20th March, that which is being considered the "Most Valuable Guitar In The World": the Diamond SG "Eden of Coronet" guitar, which has been valued at 2 million Dollars.

The guitar, which features 400 diamonds in 1.6 kilos of 18 carat gold, was produced by a team of 68 people, in a total of 700 work days. The guitar is the inaugural collaboration between world-class jewelry designer Aaron Shum, founder of CORONET® and celebrated musician and designer Mark Lui.

The showpiece was first revealed at Hall 1 of Baselworld 2015, Switzerland and is estimated to be worth USD$2 million. Launched a few months after Fender’s own Most expensive guitar this Diamond SG already has the backing of The Guinness World records, who declared it the “Most Valuable Guitar” in the World.

Chairman and CEO of Gibson Brands, Henry Juszkiewicz stated, “The masterpiece is a joint effort of three distinct brands. The creativity comes from the process of blending ideas and cultures from different industries, which further solidifies Gibson beyond just a guitar brand. All along we’ve been striving to expand our business to different sectors of the consumer market and ‘Eden of CORONET®’ is definitely an important milestone for what we target to achieve.”

The "Eden of Coronet" will be going on tour to selected cities in China.

Gibson Eden of Coronet diamond SG

Of course, this guitar is probably meant more a a work of art than as a musical instrument. Most guitarists would still prefer a far more affordable Wine Red SG, it’s safe to say…



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